Since 1981, Laboratory Marketing Spectrum (LMS) has been servicing the South African laboratory industry. This year the publication celebrates 32 years of bringing South African lab technicians and scientists up-to-speed with the latest industry news. LMS is distributed for free to approximately 4930 readers and is thus, the largest circulation laboratory equipment publication in the country.
This A4 magazine features a news section, which ensures that readers can always be up-to date on the happenings with one of the most versatile industries in the country. The product division of the publication provides the perfect platform for advertisers to promote their up and-coming ventures and products, as well as allows readers to view the new lab equipment available to them. Each edition of this bi-monthly publication features different industry related topics in the product section of the magazine. Thus, throughout the year LMS explore 39 different laboratory topics, including Molecular & Cell Biology, Microscopy, Medical Lab Diagnostics and Food & Beverage, to name a few. Therefore, the magazine touches on the entire spectrum of the lab industry by the time that the last edition of the magazine is printed in November.
LMS also includes a comprehensive Company and Product Directory, which gives readers the necessary tools to navigate through the local laboratory world. It also extends an opportunity to advertisers to publicise their names and contact details to their clients. LMS is appeals to and is distributed to personnel in labs across the spectrum. These include both private and government institutions in the medical, industrial and analytical industries. It is also received by South African universities, municipalities, contract labs and other research institutes.